Table 3 Results of Confirmatory Factor Analysis and Reliability Analysis

Construct	Before CFA	After CFA	Items	Estimate	Standardized Regression Weights	t	p	Composite Reliability	AVE	α
Employee Services	4	3	ES2	1.000				0.850	0.776	0.916
			ES3	1.063	0.050	21.379	0.000***
			ES4	1.050	0.051	20.642	0.000***
Design	7	2	DS4	1.000				0.837	0.798	0.911
			DS5	1.131	0.055	20.705	0.000***
Atmosphere	5	3	AS1	1.000				0.903	0.838	0.955
			AS2	1.058	0.034	30.708	0.000***
			AS3	0.966	0.038	25.609	0.000***
Perceived Store Image	7	4	SI4	1.000				0.888	0.774	0.937
			SI5	1.044	0.038	27.142	0.000***
			SI6	0.931	0.043	21.781	0.000***
			SI7	0.928	0.043	21.619	0.000***
Self-Congruity	4	4	SC1	1.000				0.928	0.837	0.954
			SC2	1.014	0.037	27.777	0.000***
			SC3	1.057	0.038	27.625	0.000***
			SC4	1.075	0.036	29.859	0.000***
Affective Commitment	4	2	AC1	1.000				0.757	0.781	0.928
			AC4	0.957	0.048	19.832	0.000***
Repurchase Intention	5	3	RI3	1.000				0.875	0.820	0.950
			RI4	1.092	0.042	26.237	0.000***
			RI5	1.048	0.043	24.278	0.000***

χ²(282.323)/df (168)= 1.680, p = 0.000, GFI = 0.926, NFI = 0.962, IFI=0.984, TLI=0.980, CFI = 0.984, RMSEA = 0.045
KMO Measure of Sampling Adequacy(0.957), Approx. Chi-Square(12591.922), df(630), Sig.(0.000)