Table 4 Results of Discriminant Validity Analysis and Basic Statistic Analysis

AVE	1	2	3	4	5	6	7
1. ES	0.776
2. DS	0.711***(0.505)	0.798
3. AS	0.707***(0.499)	0.733***(0.537)	0.838
4. SI	0.484***(0.234)	0.508***(0.258)	0.506***(0.256)	0.774
5. SC	0.381***(0.145)	0.441***(0.194)	0.368***(0.135)	0.757***(0.573)	0.837
6. AC	0.197***(0.038)	0.288***(0.082)	0.177***(0.031)	0.595***(0.354)	0.657***(0.431)	0.781
7. RI	0.410***(0.168)	0.442***(0.195)	0.399***(0.159)	0.726***(0.527)	0.701***(0.491)	0.658***(0.432)	0.820
Mean	4.9588	4.6749	4.8461	4.5868	4.3638	3.8278	4.4772
S.D.	1.20823	1.04512	1.21498	1.11600	1.18287	1.36172	1.28466

Note: 1. a. p<.01, b. ( )=r²
2. a. Employee Services=ES, b. Design=DS, c. Atmosphere=AS, d. Perceived Store Image=SI, e. Self-Congruity=SC, f. Affective Commitment=AC, g. Repurchase Intention=RI