Table 5 Results of Hypothesis Analysis

Hypotheses Path Estimate S.E. t p Results
1 ES→SI 0.107 0.088 1.216 0.224 Rejected
2 DS→SI 0.225 0.104 2.170 0.030** Supported
3 AT→SI 0.277 0.087 3.197 0.001*** Supported
4 SI→SC 0.817 0.050 16.481 0.000*** Supported
5 SI→AC 0.195 0.099 1.977 0.048** Supported
6 SI→RI 0.485 0.080 6.021 0.000*** Supported
7 SC→AC 0.720 0.099 7.238 0.000** Supported
8 SC→RI 0.088 0.089 0.988 0.988 Rejected
9 AC→RI 0.414 0.061 6.762 0.000*** Supported
χ2/df(335.268/177)=1.894, p=0.000, GFI=0.912, NFI=0.955, IFI=0.978, CFI=0.974, TLI=0.978, RMSEA=0.052
Note: 1. a. p<.01, b..
p<.05.
2. a. Employee Services=ES, b. Design=DS, c. Atmosphere=AS, d. Perceived Store Image=SI, e. Self-Congruity=SC, f. Affective Commitment=AC, g. Repurchase Intention=RI