| Product Type | Self-Construal | Recommendation Message | |||
|---|---|---|---|---|---|
| Independent | Interdependent | ||||
| M (SD) | n | M (SD) | n | ||
| Conspicuous | Independent | 5.85 (.71) | 19 | 3.98 (.94) | 28 |
| Interdependent | 4.22 (1.26) | 25 | 4.59 (.94) | 17 | |
| Inconspicuous | Independent | 5.49 (.79) | 25 | 5.24 (.81) | 27 |
| Interdependent | 4.93 (.94) | 17 | 4.88 (.83) | 21 | |