Table 3 Two-Way ANOVA Results between Bundling Type and Purchase Limit

Variable	D.F.	MS	F-value	Sig.
A. Bundling Type	1	27.603	18.247	.000 ***
B. Purchase Limit	1	2.471	1.634	.204
A×B	1	1.216	.804	.372
Error	114	1.513
Total	118

Note:: p<.1,
p<.05,
p<.01