Table 1 Results of the impact of channel integration on shopping benefits by shopping behavior

Shopping Benefits	Hypothesis	Channel Integration	Verification of Levene's Equal Variance		Web-rooming (Mean)	Show-rooming (Mean)	t	df	p (one-sided)	Results
			F	Sig
Perceived Variety	H1-1	Full Assortment Integration × Full Price Integration	3.784	.053	5.2273	4.8230	2.252	197	.013*	Accepted
	H1-2	Full Assortment Integration × Asymmetrical Price Integration	5.327	.022	4.7578	5.1958	-2.580	199.717	.006**	Rejected
	H1-3	Asymmetrical Assortment Integration × Full Price Integration	.437	.509	4.5421	4.1221	1.894	191	.030*	Accepted
	H1-4	Asymmetrica lAssortment Integration ×Asymmetrical Price Integration	.611	.435	4.5357	4.2043	1.493	210	.069	Rejected
Perceived Money Saving	H2-1	Full Assortment Integration × Full Price Integration	1.630	.203	4.9197	4.5421	2.259	197	.013*	Accepted
	H2-2	Full Assortment Integration × Asymmetrical Price Integration	8.438	.004	4.4289	4.7925	-1.925	193.912	.023*	Accepted
	H2-3	Asymmetrical Assortment Integration × Full Price Integration	.130	.718	4.5857	4.3915	1.312	191	.096	Rejected
	H2-4	Asymmetrical Assortment Integration × Asymmetrical Price Integration	1.076	.301	4.2392	4.7057	-2.441	210	.016*a	Rejected
Perceived Risk	H3-1	Full Assortment Integration × Full Price Integration	.181	.671	3.1018	3.5910	-2.424	197	.008**	Accepted
	H3-2	Full Assortment Integration × Asymmetrical Price Integration	.422	.517	3.6547	3.4660	1.083	199	.280a	Accepted
	H3-3	Asymmetrical Assortment Integration × Price Full Integration	.642	.424	3.5944	3.6837	-.489	191	.626a	Accepted
	H3-4	Asymmetrical Assortment Integration × Asymmetrical Price Integration	1.283	.259	3.6385	4.0438	-2.285	210	.012*	Rejected
Perceived Convenience	H4-1	Full Assortment Integration × Full Price Integration	9.539	.002	5.4009	4.9663	2.446	157.720	.008**	Accepted
	H4-2	Full Assortment Integration × Asymmetrical Price Integration	3.572	.060	4.8284	5.0321	-1.189	199	.236a	Accepted
	H4-3	Asymmetrical Assortment Integration ×Full Price Integration	1.510	.221	4.4673	4.7021	-1.282	191	.101	Rejected
	H4-4	Asymmetrical Assortment Integration × Asymmetrical Price Integration	.499	.481	4.6392	4.9396	-1.663	210	.087	Rejected
Retailer Loyalty	H5-1	Full Assortment Integration × Full Price Integration	9.539	.002	5.2709	4.8606	2.550	197	.006**	Accepted
	H5-2	Full Assortment Integration × Asymmetrical Price Integration	3.572	.060	4.6336	4.8962	-1.506	199	.068	Rejected
	H5-3	Asymmetrical Assortment Integration × Full Price Integration	1.510	.221	4.7475	4.4481	1.626	191	.104a	Accepted
	H5-4	Asymmetrical Assortment Integration × Asymmetrical Price Integration	.499	.481	4.6343	4.9863	-2.235	210	.014*	Accepted

p<.05,
p<.01,
p<.001,
two-sided test