| Perceived Variety | Full Assortment Integration | 5.2631 | 4.9500 | 1.161 | 85.159 | .125 |
| Asymmetrical Assortment Integration | 4.1206 | 3.9895 | -.401 | 75 | .345 |
| Full Price Integration | 5.0192 | 3.9736 | 3.499 | 75 | .001** |
| Asymmetrical Price Integration | 4.4196 | 4.8000 | -1.351 | 81.771 | .090 |
| Perceived Money Saving | Full Assortment Integration | 4.7763 | 4.7250 | .226 | 86 | .411 |
| Asymmetrical Assortment Integration | 3.9568 | 4.5885 | -2,332 | 75 | .011* |
| Full Price Integration | 4.4935 | 4.4868 | .031 | 75 | .488 |
| Asymmetrical Price Integration | 4.3214 | 4.7666 | -1.546 | 86 | .063 |
| Perceived Risk | Full Assortment Integration | 3.3157 | 3.8666 | -2.163 | 86 | .017* |
| Asymmetrical Assortment Integration | 4.3218 | 4.2291 | .349 | 75 | .364 |
| Full Price Integration | 3.5213 | 4.1403 | -2.210 | 75 | .015* |
| Asymmetrical Price Integration | 4.0714 | 3.9833 | .330 | 86 | .371 |
| Perceived Convenience | Full Assortment Integration | 5.4157 | 5.0200 | 1.690 | 86 | .051 |
| Asymmetrical Assortment Integration | 4.2413 | 4.7875 | -2.168 | 75 | .017* |
| Full Price Integration | 5.1435 | 4.8157 | 1.310 | 75 | .097 |
| Asymmetrical Price Integration | 4.5785 | 4.9633 | -1.449 | 86 | .076 |
| Retailer Loyalty | Full Assortment Integration | 5.1457 | 5.0178 | .594 | 86 | .277 |
| Asymmetrical Assortment Integration | 4.4429 | 4.9166 | -2.362 | 74.623 | .011* |
| Full Price Integration | 5.0493 | 4.7004 | 1.487 | 75 | .071 |
| Asymmetrical Price Integration | 4.5521 | 5.1379 | -3.332 | 82.008 | .001** |