Table 1 Results of hypotheses test

Hypothesis (direction) St. Estimate S.E. C.R. Results
H1(+) Promotion focus → Affective commitment 1.12** 0.26 4.36 Supported
H2(+) Promotion focus → Calculative commitment 0.81** 0.21 3.84 Supported
H3(–) Prevention focus → Affective commitment –0.15* 0.06 –2.39 Supported
H4(–) Prevention focus → Calculative commitment –0.35** 0.14 –4.31 Supported
H5(+) Affective commitment → Renewal intention 0.72** 0.15 4.97 Supported
H6(+) Affective commitment → Multi-store operation intention 0.83** 0.24 3.39 Supported
H7(–) Calculative commitment → Renewal intention –0.05 0.07 –0.79 Not supported
H8(–) Calculative commitment → Multi-store operation intention –0.16 0.19 –0.83 Not supported
Model fit: χ2=254.90, df=161, Q=1.58, RMR=0.05, RMSEA=0.06, GFI=0.86, TLI=0.90, CFI=0.91.