표 5 구독경제 유형, 제품유형과 구독 의도의 관계에서 쇼핑 편의성, 지각된 즐거움의 매개효과

IV	DV	MV	DE	SE	t-value	p-value	LLCI	ULCI
ST	SI	SC	–0.19	0.08	-2.39	<0.05	–0.34	–0.03
PT	SI	PE	0.08	0.08	1.03	0.30	–0.07	0.23

IV	DV	MV	IE	Boot SE			Boot LLCI	Boot ULCI
ST	SI	SC	–0.12	0.05			–0.23	–0.03
PT	SI	PE	–0.65	0.07			–0.79	–0.52

Number of bootstrap samples for bias corrected bootstrap confidence intervals: 5,000, IV=independent variable, DV=dependent variable, MV=mediating variable, DE=direct effect, SE=standard error, LLCI=lower limit confidence interval, ULCI=upper limit confidence interval, IE=indirect effect, Boot SE=bootstrap standard error, Boot LLCI=bootstrap lower limit confidence interval, Boot ULCI=bootstrap upper limit confidence interval, ST=subscription type, PT=product type, SI=subscription intention, SC=shopping convenience, PE=perceived enjoyment.