표 3 신뢰성과 타당성

구성개념	측정항목	Outer loadings	VIF	C.A.	C.R.	A.V.E
적응판매	ASB1	.902	4.029	.930	.947	.782
	ASB2	.913	4.167
	ASB3	.861	2.769
	ASB4	.883	3.148
	ASB5	.859	2.725
직무열의	JE_A	.938	3.960	.937	.960	.888
	JE_D	.939	3.943
	JE_V	.950	4.489
관계갈등	RC1	.898	4.787	.968	.974	.861
	RC2	.944	7.472
	RC3	.938	6.074
	RC4	.913	4.668
	RC5	.937	8.785
	RC6	.936	8.691
서비스 지향성	SERVO1	.873	2.513	.935	.954	.838
	SERVO2	.916	3.628
	SERVO3	.944	6.004
	SERVO4	.928	5.019
창의성	SalesC1	.854	2.036	.877	.925	.804
	SalesC2	.932	3.261
	SalesC3	.901	2.684
과업갈등	TC1	.764	2.168	.961	.969	.839
	TC2	.924	4.662
	TC3	.944	7.142
	TC4	.950	8.256
	TC5	.957	9.607
	TC6	.941	7.305
교차판매	CSB1	.853	2.227	.907	.935	.783
	CSB2	.861	2.317
	CSB3	.915	4.923
	CSB4	.908	4.677