| Franchise headquarters | Asset | The log value of the accumulated assets in 2017 | Disclosure documents |
| Sales | The log value of the sales recorded for 2017 |
| Total number of stores | The log value of the total stores recorded for 2017 |
| Firm age | The log value of the firm age recorded for 2017 |
| Franchise stores | Other brands store ownership | The number of stores in operation of other brands | Surveys |
| Store size | The exclusive area size in pyeong of the current franchise store |
| Cost to start business: | The cost to start the current franchise store (including rental costs, installation costs) |
| Yearly sales | Current sales numbers for the current franchise store (in ten millions) |