Table 6 Regression analysis results of CMP

Dependent variable
Behavior monitoring Output monitoring Compliance Opportunism
Coeff z Coeff z Coeff z Coeff z
Contract completeness –.262 –1.11 –.543 –2.52*
Contract one-sidedness 1.376 2.87** .756 1.74
Behavior –.437 –1.07 –.104 –.13
Output .360 .68 –.448 –.47
Behavior × output .044 3.11** –.075 –3.96**
Franchise stores Yearly sales –.000 –.30 –.000 –.46
Size of the store .003 1.63 –.001 –.41
Cost to start business: -.084 –2.35* .004 .09
Ownership of stores by other brands .037 .48 .056 .55
Franchisor Asset .093 1.25 –.010 –.11
Yearly sales –.021 –.0.31 .050 .54
Total number of stores –.026 –.50 –.173 –2.51*
Firm age –.244 –2.42* .030 0.23
Industry dummy Food service industry –.018 –.12 –.242 –1.16
Service industry .087 .57 –.064 –.31
Wholesale and retail .063 .29 7.726 2.43*
Log likelihood=–5,502.929, LR chi2=81.26, p=0.000.
p<0.05,
p<0.01.