Table 7 The relationship between monitoring and compliance due to goal incongruity

Category Dependent variableCompliance of a franchisee store
Coeff t p
H6 (a) Constant 3.796 11.735 .000
Behavior monitoring –.005 –.153 .878
Goal incongruity .020 .799 .424
Behavior × goal incongruity –.061 –4.342 .000
R=.449, R-sq=.202, F=17.753, p=.000.
Category Dependent variableCompliance of a franchisee store
Coeff t p
H6 (b) Constant 5.658 17.958 .000
Output monitoring .361 9.432 .000
Goal incongruity .020 .770 –.030
Output × goal incongruity -.061 –3.929 .000
R=.446, R-sq=.199, F=17.405, p=.000.
During the analysis the control variables of franchisor (4) and franchise stores (4) were input as Covariates.