유통연구(Journal of Channel and Retailing)

About Journal of Channel and Retailing

유통연구는 유통관리 분야의 전문 학술지로서 연 4회(1월 31일, 4월 30일, 7월 31일, 10월 31일) 발간되고 있는 한국연구재단 '등재학술지'입니다. 유통관리 분야의 학술적 지식의 축적에 기여할 수 있는 제조업 유통경로관리, 도·소매업 경영, 물류관리, 유통업체 서비스관리, 소매업과 소비자행동, 온라인 마케팅, 판매관리, 유통산업정책 등 모든 유·무형재 유통의 전 분야에 걸친 개념적, 실증적, 규범적, 방법론적 연구에 대해서 출판합니다. 모집 논문 주제에 적합한 논문을 대상으로 본원의 학술지 투고 논문 심사 기준에 따라 분야별 전문가 2인 이상의 심사위원 심사결과를 토대로 학술지 편집위원회에서 최종 선정됩니다. 투고하는 논문은 학술지 연구윤리 규정을 준수하여 작성해야 하며, 유사성 여부를 점검 후 제출해야 합니다.
Research article

Oct 31, 2024

Antecedents and Outcome of Digital Innovation in Small Business Owners: Focusing on the TOCE Framework
소상인 디지털 혁신의 선행요인과 결과: TOCE 프레임워크를 중심으로

Seohyun Oh, Seonggoo Ji, Youjoong Na
오서현, 지성구, 나유중

J. Channel Retail. 2024;29(4):1-28.
https://doi.org/10.17657/jcr.2024.10.31.1

Purpose: In this study, variables are selected from the TOCE perspective of technological characteristic variables, organizational characteristic variables, CEO variables, and environmental variables among several leading variables that affect the digital innovation of small business owners, and the impact of these digital innovations of small business owners on business performance is examined. The purpose was to provide implications through empirical analysis. Research design, data, and methodology:To achieve the purpose of this study, hypoth...
Research article

Oct 31, 2024

Consumer Behavior Research on Membership Subscription and Non-subscription in Online Shopping Platforms
온라인 쇼핑 플랫폼 멤버십 구독과 비구독에 관한 소비자행동

Jieun Kim, Janghyun Kim, YongGu Suh
김지은, 김장현, 서용구

J. Channel Retail. 2024;29(4):29-58.
https://doi.org/10.17657/jcr.2024.10.31.2

Purpose: This study aims to investigate the factors influencing the adoption intention of membership subscription services provided by online shopping platforms. Specifically, it focuses on empirically analyzing the factors affecting adoption intention through attitude by examining the reasons for adoption and reasons against adoption. Research design, data, and methodology: To achieve this, a mixed methods approach was employed, integrating both [Study 1] and [Study 2]. In [Study 1], qualitative research methods were used to deeply explore the...
Research article

Oct 31, 2024

The Effect of Omni-Channel Experience on Consumer's Shopping Intention and Product Review Intention
옴니채널 경험이 소비자의 쇼핑의도와 상품리뷰의도에 미치는 영향

Sooyeon Cho, Seung-Chang Lee
조수연, 이승창

J. Channel Retail. 2024;29(4):59-79.
https://doi.org/10.17657/jcr.2024.10.31.3

Purpose: The advancement of information and communication technology has revolutionized the retail industry, and the recent COVID-19 pandemic has significantly altered shopping patterns. The emergence of the internet, mobile devices, and social media has interconnected various information across different distribution channels, thereby innovating consumers' retail experiences. In recent years, more retailers have been striving to develop omnichannel strategies, and the spread of COVID-19 has threatened traditional shopping systems. Consequently...
Research article

Oct 31, 2024

The Effect of Small Enterprise Owners' Intrinsic and Extrinsic Motivation on Acceptance and Performance of Digital Transformation
소상공인의 내·외재적 요인이 디지털 전환에 대한 수용 및 성과에 미치는 영향

Chankoo Yeo, Jinhee Ma
여찬구, 마진희

J. Channel Retail. 2024;29(4):81-95.
https://doi.org/10.17657/jcr.2024.10.31.4

Purpose:The purpose of this study is to examine the impact of individual characteristics of small enterprise owners on their level of acceptance and performance in digital transformation. By categorizing the intrinsic factors of small enterprise owners as promotion focus (risk-taking propensity) and prevention focus (risk-avoidance propensity), and the extrinsic factors as external responses to digital transformation, this study aims to investigate how these individual characteristics influence the level of acceptance and performance in digital...
Research article

Oct 31, 2024

A Study on the Adoption of Service Robots Using the TAM
TAM을 적용한 서비스 로봇 수용 연구

Heesue Jo, Jinyong Park
조희수, 박진용

J. Channel Retail. 2024;29(4):97-120.
https://doi.org/10.17657/jcr.2024.10.31.5

Purpose: Today, the advancement of technology is evolving both the consumption environment and consumer behavior. In the past, service transactions were conducted through interactions between human employees and consumers, but today, automated services are made possible through interactions between consumers and service robots. This study suggests that the introduction of service robots goes beyond mere technological advancement understanding the consumer acceptance process is crucial for enhancing social acceptance. Research design, data, and ...
Research article

Oct 31, 2024

A Comparative Study of Difference-in-Differences (DID), Synthetic Control Method (SCM), Synthetic Difference-in-Differences (SDID): Effects of Early-Morning Delivery
이중 차분법(DID), 통제집단합성법(SCM), 통제집단합성-이중차분법(SDID)의 비교 연구: 새벽배송 진입효과 분석

JinHyeong Suh, Hwan Chung, ChunHan Cho, Juyoung Kim
서진형, 정환, 조춘한, 김주영

J. Channel Retail. 2024;29(4):121-148.
https://doi.org/10.17657/jcr.2024.10.31.6

Purpose: The purpose of this study is to compare and analyze the strengths and weaknesses of three widely used quasi-experimental methods in causal inference research: Difference-in-Differences (DID), Synthetic Control Method (SCM), and Synthetic Difference-in-Differences (SDID). The study specifically examines the impact of Early-Morning delivery services on existing offline commercial districts as a case study to empirically evaluate the accuracy and applicability of each method. Research design, data, and methodology: To compare the three me...
Research article

Oct 31, 2024

The Cyclical Relationship between Private Brand Trust and Retailer Trust: Focusing on the Moderating Effect of Group Entitativity
유통업체 브랜드와 유통업체 신뢰의 상호 순환 관계: 집단 실체성의 조절 효과를 중심으로

Hyunji Kim, Yeon-Sung Jung
김현지, 정연승

J. Channel Retail. 2024;29(4):149-170.
https://doi.org/10.17657/jcr.2024.10.31.7

Purpose: This study aims to comprehensively analyze the trust relationship between private brands (PB) and retailers, and their impact on consumers' repurchase intentions. Specifically, it examines the mutual transfer effect between PB trust and retailer trust, and introduces the concept of group entitativity to investigate its moderating effect on these relationships. By doing so, this research seeks to deepen understanding of trust formation mechanisms in the PB context, extend trust transfer theory, and provide practical implications for PB ...
Research article

Oct 31, 2024

Omni-channel Value of Mobile Application Usage in Off-line Retail Store: Focusing on the Use of Brand App of a Coffee Retailer
소매점 쇼핑 중 모바일앱 이용의 옴니채널적 가치: 커피소매점 내에서의 전용 모바일앱 이용을 중심으로

Youngjin Joo, Jei Young Lee
주영진, 이제영

J. Channel Retail. 2024;29(4):171-189.
https://doi.org/10.17657/jcr.2024.10.31.8

Purpose: In this study, using a marketing research company’s consumer panel data of consumer’s mobile applications (apps) usage, off-line location and payment, we analyzed the impact of consumer’s in-store mobile application (app) usage time on the store’s sales (i.e., consumer’s payment amounts). While lots of previous studies have analyzed the effects of online and offline channel operation at the retailer level rather than the consumer level and with a cross-channel perspective rather than an omni-channel perspective, we analyzed t...

CURRENT ISSUE
MOST READ ARTICLES

CURRENT ISSUE: Oct 2024, Vol. 29 , No. 4

Research article Antecedents and Outcome of Digital Innovation in Small Business Owners: Focusing on the TOCE Framework 소상인 디지털 혁신의 선행요인과 결과: TOCE 프레임워크를 중심으로 Seohyun Oh, Seonggoo Ji, Youjoong Na 오서현, 지성구, 나유중 J. Channel Retail. 2024;29(4):1-28. https://doi.org/10.17657/jcr.2024.10.31.1 HTML PDF PubReader	Research article Consumer Behavior Research on Membership Subscription and Non-subscription in Online Shopping Platforms 온라인 쇼핑 플랫폼 멤버십 구독과 비구독에 관한 소비자행동 Jieun Kim, Janghyun Kim, YongGu Suh 김지은, 김장현, 서용구 J. Channel Retail. 2024;29(4):29-58. https://doi.org/10.17657/jcr.2024.10.31.2 HTML PDF PubReader
Research article The Effect of Omni-Channel Experience on Consumer's Shopping Intention and Product Review Intention 옴니채널 경험이 소비자의 쇼핑의도와 상품리뷰의도에 미치는 영향 Sooyeon Cho, Seung-Chang Lee 조수연, 이승창 J. Channel Retail. 2024;29(4):59-79. https://doi.org/10.17657/jcr.2024.10.31.3 HTML PDF PubReader	Research article The Effect of Small Enterprise Owners' Intrinsic and Extrinsic Motivation on Acceptance and Performance of Digital Transformation 소상공인의 내·외재적 요인이 디지털 전환에 대한 수용 및 성과에 미치는 영향 Chankoo Yeo, Jinhee Ma 여찬구, 마진희 J. Channel Retail. 2024;29(4):81-95. https://doi.org/10.17657/jcr.2024.10.31.4 HTML PDF PubReader
Research article A Study on the Adoption of Service Robots Using the TAM TAM을 적용한 서비스 로봇 수용 연구 Heesue Jo, Jinyong Park 조희수, 박진용 J. Channel Retail. 2024;29(4):97-120. https://doi.org/10.17657/jcr.2024.10.31.5 HTML PDF PubReader	Research article A Comparative Study of Difference-in-Differences (DID), Synthetic Control Method (SCM), Synthetic Difference-in-Differences (SDID): Effects of Early-Morning Delivery 이중 차분법(DID), 통제집단합성법(SCM), 통제집단합성-이중차분법(SDID)의 비교 연구: 새벽배송 진입효과 분석 JinHyeong Suh, Hwan Chung, ChunHan Cho, Juyoung Kim 서진형, 정환, 조춘한, 김주영 J. Channel Retail. 2024;29(4):121-148. https://doi.org/10.17657/jcr.2024.10.31.6 HTML PDF PubReader
Research article The Cyclical Relationship between Private Brand Trust and Retailer Trust: Focusing on the Moderating Effect of Group Entitativity 유통업체 브랜드와 유통업체 신뢰의 상호 순환 관계: 집단 실체성의 조절 효과를 중심으로 Hyunji Kim, Yeon-Sung Jung 김현지, 정연승 J. Channel Retail. 2024;29(4):149-170. https://doi.org/10.17657/jcr.2024.10.31.7 HTML PDF PubReader	Research article Omni-channel Value of Mobile Application Usage in Off-line Retail Store: Focusing on the Use of Brand App of a Coffee Retailer 소매점 쇼핑 중 모바일앱 이용의 옴니채널적 가치: 커피소매점 내에서의 전용 모바일앱 이용을 중심으로 Youngjin Joo, Jei Young Lee 주영진, 이제영 J. Channel Retail. 2024;29(4):171-189. https://doi.org/10.17657/jcr.2024.10.31.8 HTML PDF PubReader

MOST READ ARTICLES

Case article ESG Strategy and Cases in the Distribution Industry: Focusing on Walmart, Amazon, Emart, and Coupang 유통산업의 ESG 전략과 사례: 월마트, 아마존, 이마트, 쿠팡을 중심으로 Yonggu Suh, Hyunyi Lee, Yeonsung Jung 서용구, 이현이, 정연승 J. Channel Retail. 2022;27(2):77-99. https://doi.org/10.17657/jcr.2022.4.30.4 HTML PDF PubReader Last 3 months views: 4299	Research article Competitive Strategy in Domestic Ecommerce Market: Focusing on Value Chain-based Resources and Capabilities 국내 이커머스 시장의 경쟁 전략: 가치사슬기반의 자원과 역량 강화를 중심으로 Kyungho Lee, Wooseong Kang 이경호, 강우성 J. Channel Retail. 2024;29(1):85-119. https://doi.org/10.17657/jcr.2024.1.31.5 HTML PDF PubReader Last 3 months views: 3579
Research article The Effects of Product Strategy for Improving Consumer Trust: Evidence from Online Food Delivery Platforms 소비자 신뢰도 향상을 위한 제품 전략의 구전 효과: 온라인 식품 유통 플랫폼을 중심으로 Inseo Hwang, Yiling Li, Jeonghye Choi 황인서, 이예령, 최정혜 J. Channel Retail. 2023;28(4):1-27. https://doi.org/10.17657/jcr.2023.10.31.1 HTML PDF PubReader Last 3 months views: 1016	Research article Factors Influencing Consumer Purchase Intention toward Organic Food Products: an Empirical Study in Vietnam Market 유기농식품에 대한 소비자의 구매의도 영향요인 분석: 베트남 시장에서 연구 Thi Mai Nguyen, Jong Hee Park, Woo Lee Choi 응웬티마이, 박종희, 최우리 J. Channel Retail. 2021;26(1):127-147. https://doi.org/10.17657/jcr.2021.01.31.6 HTML PDF PubReader Last 3 months views: 951
Research article Coevolution of E-Commerce Platforms and Online Sellers: An Empirical Study on Multi-Platform Strategy of Kakao Commerce in Korea 커머스 플랫폼 자산과 온라인 판매자의 공진화: 카카오커머스 멀티 플랫폼 전략을 중심으로 Dong Il Lee, Hyejun Lee 이동일, 이혜준 J. Channel Retail. 2023;28(3):39-62. https://doi.org/10.17657/jcr.2023.7.31.3 HTML PDF PubReader Last 3 months views: 890	Policy article Current situation of food delivery O2O platform industry and policy suggestions 음식배달 O2O플랫폼산업 현황과 정책에 관한 제언 Eun Jung Choi 최은정 J. Channel Retail. 2021;26(1):171-197. https://doi.org/10.17657/jcr.2021.01.31.8 HTML PDF PubReader Last 3 months views: 873
Research article Developing an Online Channel Eco-system Framework and its Applications 온라인 유통 생태계 프레임워크 개발과 적용방안 Dong Il Lee, Hyejun Lee, Jong-il Choi 이동일, 이혜준, 최종일 J. Channel Retail. 2021;26(4):73-102. https://doi.org/10.17657/jcr.2021.10.31.4 HTML PDF PubReader Last 3 months views: 862	Policy article Promoting Collaboration between On-line Platforms and Users 온라인 플랫폼 사업자와 이용자 간 상생협력 촉진 방안 Young Kyun Lim, Soojung Jung 임영균, 정수정 J. Channel Retail. 2022;27(1):111-146. https://doi.org/10.17657/jcr.2022.1.31.111 HTML PDF PubReader Last 3 months views: 818
Research article The Effects of Organizational Orientation Factors of Startups on B2B Marketing Capability, Competitive Advantage and Corporate Performance: Moderating Effect of Government Support Projects and Startups Growth Stage 기술형 스타트업의 조직지향성 요인들이 B2B마케팅역량과 경쟁우위 그리고 기업성과에 미치는 영향: 정부지원사업과 성장단계의 조절효과 Yeong-Eon Kim, Ho-Taek Yi 김영언, 이호택 J. Channel Retail. 2023;28(3):91-134. https://doi.org/10.17657/jcr.2023.7.31.5 HTML PDF PubReader Last 3 months views: 778	Research article The Difference between Subscription Economy Types and Product Types on Subscription Intention 구독경제 유형과 제품 유형 차이가 구독 의도에 미치는 영향 Mina Kim, Seolwoo Park 김미나, 박설우 J. Channel Retail. 2023;28(1):61-81. https://doi.org/10.17657/jcr.2023.1.31.4 HTML PDF PubReader Last 3 months views: 751